When Is The Something In The Water Festival? Music Events Music for a Cause by da jack hayford - May 1, 2023May 1, 20230 THE 2023 SOMETHING IN THE WATER FESTIVAL TOOK PLACE APRIL 28-30, 2023. The Something in the Water Festival is a music and cultural event that takes place in Virginia Beach, Virginia. The festival was created by Pharrell Williams, a Virginia Beach native and Grammy-winning artist, as a way to showcase the city's