THE 2023 SOMETHING IN THE WATER FESTIVAL TOOK PLACE APRIL 28-30, 2023.

The Something in the Water Festival is a music and cultural event that takes place in Virginia Beach, Virginia. The festival was created by Pharrell Williams, a Virginia Beach native and Grammy-winning artist, as a way to showcase the city’s diverse culture and community.

The festival features a lineup of well-known musical acts, ranging from hip-hop and R&B to rock and pop. In addition to music, the festival includes art installations, panel discussions, and other cultural events that celebrate the city’s history and community.

The first Something in the Water Festival took place in April 2019 and drew over 35,000 attendees. The festival was an instant success, with fans and critics alike praising its diverse lineup and commitment to highlighting local talent.

One of the festival’s most memorable moments was a surprise reunion of legendary hip-hop group the Clipse, who are also from Virginia Beach. The group had not performed together in over a decade, and their appearance at Something in the Water was a highlight for many fans.

In addition to showcasing musical talent, the festival also puts a strong emphasis on community outreach and activism. In 2019, the festival partnered with the city of Virginia Beach and several local organizations to host a beach cleanup event. The festival also featured a panel discussion on environmental sustainability and a showcase of local businesses and entrepreneurs.

Overall, the Something in the Water Festival has quickly established itself as a must-attend event for music fans and cultural enthusiasts alike. With its commitment to showcasing diverse talent and uplifting local communities, the festival has become a shining example of the positive impact that cultural events can have on cities and their residents.